CRM Manager Games F2P Studio, Germany - REF 2161
Leading cross-platform developer and publisher of F2P multiplayer games seeks a CRM Manager to join their dynamic and successful Marketing team! Focus on their growth strategy by building, managing and executing campaigns and programs to develop user relationships across platforms.
What you will be doing?
- Strategic view across our mobile-app games to leverage and implement a global mobile CRM strategy.
- Manage mobile-app games, optimizing the CRM lifecycle flow across channels - push, IAM, inbox.
- Plan, build, measure, and optimize Live-Ops campaigns, with an analytical view on monetization.
- Embrace growth model processes and continuously A/B test with a focus on conversion and retention.
- Responsible for the analysis, monitoring, and reporting of your campaigns.
- Ensure optimal performance of our CRM tool
Who we are looking for?
- Minimum of a completed university degree Marketing / Communications / Business Admin or similar.
- 2+ years relevant work experience in CRM with a focus on mobile (mobile push and in-app).
- Data-driven, customer-centric in new analysis development, to convert into business through campaign optimizations.
- Good knowledge of CRM ecosystems and the related tech stack.
- Ability to problem-solve, drive projects to completion and work collaboratively across teams.
- Must have good comfort with an English-speaking work environment.
Great working environment and team culture. Friendly, fun, international team with flexible working hours, strong on personal development and supportive of creativity!
To find out more, apply by emailing your CV to firstname.lastname@example.org quoting reference 2161.
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