Our client is the world's leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games, with 90 million registered users.

We are looking for a Senior UA Manager for its Brazil business.

Here’s what you will do-

● Devise and implement data-led acquisition strategies in Brazil

● Identify the target audience and ascertain how best to communicate to that audience.

● Lead online and social media marketing, especially search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing.

● Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.

● Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience

● Responsibility for planning and budgetary control of all digital marketing campaigns.

● Have strong knowledge about google analytics and other conversion metrics.

● Deep understanding of optimization techniques, events, attribution mechanisms, Data funnel usage to get best cohorts of users.

● Understanding of Ad-serving,  Ad ops, DSPs will be highly valuable.

● Experience with fraud detection partners.

What we are looking for-

● 6-8 years of experience driving growth through digital acquisition channels

● User Acquisition experience in the Brazil market in social casino/free to play gaming /real money skill gaming industries

● In-depth knowledge of Google Adwords, Facebook, Programmatic, Affiliates etc.

● Experience in category Management, Stakeholder/cross functional teams Management

● Demonstrable experience in implementing data-drive strategies & using analytics.

● Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.

● Self-starter with ability to execute under deadlines.

● Experience in a startup culture is a plus.

● Experience in scaling acquisition strategies geographically

● Experience managing a large budget

● Location - no constraint. Can be based anywhere across the globe

Overall package of US$100K to US$150K OTE, 75% basic and 25% bonus, negotiable on experience.

To apply send CV to cvs@big-planet.biz